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Carl Jung in 2026: The Persona, the Shadow, and the Search for Wholeness

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The danger begins when the mask hardens and the person underneath can’t breathe.   (📷:dreamcounseling) J ung was a Swiss psychiatrist and psychologist who founded analytical psychology, and his influence spread far beyond clinical practice into religion, literature, and culture. He was born on 26 July 1875 and died on 6 June 1961.   He developed ideas like introversion/extraversion, archetypes, and the collective unconscious, and he helped popularise the term “complex” through his early clinical work.   The strange part is not that Jung still matters, but  how he matters. Today we live inside constant self-presentation: job titles, bios, curated photos, “personal brand”, and the quiet fear that if we don’t keep up, we disappear. Meanwhile, the internet itself is changing shape. Generative search and AI summaries are reshaping how writers and publishers get discovered, and even regulators are debating whether publishers should be able to opt out of having their cont...

The Architecture of Spectacle: A Multidisciplinary Analysis of the Psychology, Sociology, and Ontological Impact of Reality Television

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We have moved beyond the era of ‘guilty pleasures’ into a world where the spectacle is the primary mechanism of social organisation.   (📷:@empowervmedia) O ur enduring fascination with reality television is a sophisticated interaction between media stimuli and the human cognitive architecture. At the heart of this engagement lies Cognitive Appraisal Theory , which suggests that our emotional responses to media are governed by how we evaluate the content in relation to our personal well-being. When a viewer engages with a reality show, they undergo a primary appraisal to determine if the on-screen drama is a threat or a benefit to their emotional state, followed by a secondary appraisal where they assess their own resources for coping with those emotions.  This internal evaluation process explains why some viewers find the high-stakes conflict of competition shows exhilarating while others experience it as a significant psychological stressor. Recent empirical research indicat...

The Dangerous Allure of Pop Psychology: A Critical Analysis

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Society speaks therapy fluently, but swallows pseudoscience daily.   (📷:empowervmedia) T he intellectual climate of 2026 is characterised by a paradox: a society more literate in the language of mental health than any before it, yet more vulnerable to psychological misinformation than at any point in human history. As we navigate the "post-truth era", health-related misinformation has emerged as a primary threat to global public health, eroding the foundational trust necessary for authoritative institutions to function effectively. Pop psychology, once confined to the glossy pages of self-help books and late-night talk shows, has undergone a radical metamorphosis, driven by the hyper-connectivity of social media and the commodification of "wellness". This transformation has moved psychological concepts from the periphery of clinical practice into the very centre of daily social interaction. 'Why Pop Psychology is NOT Real Psychology' ▶️2m15s The curren...