You Didn’t Choose What’s on Your Feed. Here’s Who Did.
Your daily scroll is actually a carefully choreographed dance directed by engineers, data, and the pursuit of profit. (📷:empowervmedia) H ave you ever felt like your phone knows you better than you know yourself? You think of a hobby, and suddenly your feed is full of it. You didn't choose those posts—at least, not directly. The History of the "Invisible Hand" Back in 2006, the digital world changed forever when Facebook introduced the News Feed. It moved us away from seeing what our friends posted in the order they posted it, and into a world where an algorithm "learned" what we liked. Today, this is the "Algorithm Economy" . Who is actually choosing your content? It’s easy to blame "the algorithm" as if it’s a ghost in the machine. But "the algorithm" is a set of choices made by engineers and executives . They have built systems that prioritise: Watch Time: How long you hover over a photo. Active Interaction: If you take the t...